About Us

Laeeq Akbar’s eponymous fashion label ‘LA’ is buoyed by the designer and entrepreneurs’ impressive professional experience and her own innate personal style; positing it as a design house that reflects the effortless and timeless elegance of contemporary women of substance.

The 16-piece collection made especially for Pakistan Fashion Week 2017 (PFW’17) entitled “Donna di Sostanza’ (Woman of Substance- a nod to Laeeq’s Italian affiliations) is a Luxury Prêt Fusion capsule that perfectly melds traditional Eastern with contemporary Western design sensibilities; focusing on razor-sharp bias cuts and easy-breezy silhouettes transposed onto luxurious fabrics including pure silks, chiffons and georgettes, dovetailed with minimalistic and understated embellishments such as self-embroidered threadwork and delicate sequins amidst a muted colour palette including signature white, ecru and beige with pops of jewel tones such as emerald, soft tangerine and dramatic noir.

Versatile fusion separates include sleek sleeveless bias-cut shirts worn with threadwork embroidered wide pants; kimono-sleeved short tunics worn with lattice embroidered palazzos; sensual halter-top monochromatic evening gowns with beaded bodices; as well as subtle bridal and trousseau wear including wide silk gharara pants worn with asymmetrical off-shoulder shirts and self-embroidered silk tunics; and elegant delicately sequined saris.

Inspired by the dynamism of the contemporary modern woman who effortlessly balances family, career and her social life while perennially looking timelessly elegant, Donna di Sostanza’ is an indubitably feminine and soignée capsule collection that is universally sophisticated and travels well; the hallmarks of great contemporary Luxury Prêt Wear.

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